As a fast-growing online retailer of shoes and other apparel, Zappos.com is a power player when it comes to using social media such as Facebook and Twitter to engage with existing and potential customers. Zappos CEO Tony Hsieh has nearly 1.3 million followers on Twitter, and the company’s official Facebook page has almost 21,000 fans…
It looks like Google is happy with the initial response to its “Gone Google” campaign, where it uses simple white billboards to try to recruit more companies to its Google Apps online software.
The campaign started in August, with the posting of billboards in Boston, Chicago, New York, and San Francisco, whose messages changed every weekday. The billboards were aimed at workers and IT managers frustrated with traditional work software like Microsoft Office, and bore messages like, “Email, shared docs, and team sites? Nice. I want to go Google.” Now Google is adding signs in train stations and airports in the United Kingdom, France, Canada, Japan, Australia, and Singapore.
‘Gone Google’ ad campaign goes global
VentureBeat 3 days ago
It looks like Google is happy with the initial response to its “Gone Google” campaign, where it uses simple white billboards to try to recruit more companies to its Google Apps online software.
The campaign started in August, with the posting of billboards in Boston, Chicago, New York, and San Francisco, whose messages changed every weekday. The billboards were aimed at workers and IT managers frustrated with traditional work software like Microsoft Office, and bore messages like, “Email, shared docs, and team sites? Nice. I want to go Google.” Now Google is adding signs in train stations and airports in the United Kingdom, France, Canada, Japan, Australia, and Singapore - http://technews.am
Toys”R”Us And Shaquille O’Neal Team Up This Holiday Season To Help Nation’s 14 Million Needy Children During Toys for Tots Campaign
Tue Oct 20, 2009 5:00am EDT
WAYNE, N.J., Oct. 20 /PRNewswire/ — To help bring toys – and smiles – to America’s neediest children, today Toys”R”Us, Inc. announced it has teamed up with four-time NBA Champion Shaquille O’Neal to encourage consumers to donate toys and cash to the Marine Toys for Tots Foundation this holiday season. The fundraising campaign officially begins October 22 in Toys”R”Us and Babies”R”Us stores nationwide and online at Toysrus.com/ToysforTots…
WAYNE, N.J., Oct. 20 /PRNewswire/ — To help bring toys – and smiles – to
America’s neediest children, today Toys”R”Us, Inc. announced it has teamed up
with four-time NBA Champion Shaquille O’Neal to encourage consumers to donate
toys and cash to the Marine Toys for Tots Foundation this holiday season. The
fundraising campaign officially begins October 22 in Toys”R”Us and Babies”R”Us
stores nationwide and online at Toysrus.com/ToysforTots.
San Jose, Calif.—Cisco Systems this month introduced a contest as part of its “The Realm” campaign for security solutions, allowing users to create their own online comic episodes.
“The Realm” online campaign, created by Ogilvy & Mather, Los Angeles, debuted in March.
Kate Maddox - Story posted: October 20, 2009 – 2:12 pm EDT
San Jose, Calif.—Cisco Systems this month introduced a contest as part of its “The Realm” campaign for security solutions, allowing users to create their own online comic episodes. “The Realm” online campaign, created by Ogilvy & Mather, Los Angeles, debuted in March.
Cisco is running online banner ads on sites including NetworkWorld.com and TechTarget.com, as well as social media sites, such as Facebook and Twitter, to promote the comic contest.
The ads drive users to a microsite at www.cisco.com/go/realm, where they can create their own comic episodes using superhero characters that fight against network security threats.
CIA company buys stake in social media firm
October 20, 2009 — 6:08pm ET | By Judi Hasson
Never say the CIA isn’t smart. The agency is very smart, and it sure is recognizing the value of social media. Not to miss out on a trend, America’s spy agency just purchased a piece of a company that specializes in monitoring social media. We’re not saying there are any spies hidden in social networks, but it stands to reason the CIA is leaving no stone unturned these days, especially with a hot new media.
The world’s favorite rum Bacardi launched a new global multi-media advertising campaign, entitled “Spirit of Bacardi”, with the first execution called “Island.” The campaign celebrates the optimism, warmth and the pioneering attitude of Bacardi rum. The campaign will feature a TV platform, out-of-home advertising, digital, cinema and print and strong promotional support…
National Geographic Channel U.S. and National Geographic Channels International Roll Out First-Ever Global Tagline: ‘Live Curious.’
WASHINGTON, Oct. 21 /PRNewswire/ — National Geographic Channel U.S. (NGC) and
National Geographic Channels International (NGCI) announced their first ever
global tagline “Live Curious” and brand campaign. This effort will be rolled
out between November 15, 2009, and March 2010 in 166 countries and 34
languages, with customizable elements for regional audiences.
WASHINGTON, Oct. 21 /PRNewswire/ — National Geographic Channel U.S. (NGC) and National Geographic Channels International (NGCI) announced their first ever global tagline “Live Curious” and brand campaign. This effort will be rolled out between November 15, 2009, and March 2010 in 166 countries and 34 languages, with customizable elements for regional audiences.
DMA US ‘09 – OgilvyOne revives David Ogilvy for campaign to ‘reinvent direct marketing in the digital age’
SAN DIEGO – WPP-owned OgilvyOne Worldwide has launched a mobile-accessed video of its iconic founder David Ogilvy extolling the virtues of direct marketing
DMA US ‘09 – OgilvyOne revives David Ogilvy for campaign to ‘reinvent direct marketing in the digital age’
SAN DIEGO – WPP-owned OgilvyOne Worldwide has launched a mobile-accessed video of its iconic founder David Ogilvy extolling the virtues of direct marketing.
he video campaign was timed to coincide with this week’s DMA US annual convention in San Diego, California. It is part of what OgilvyOne calls ‘a movement’ entitled ‘re:direct’ that aims to reinvent direct marketing in the digital age and “reassert creativity at its core”…
Kids are greatly affected by smoking. Using this insight the the Department of Health (London, England) has developed a anti-smoking campaign by highlighting concerns coming directly from affected children.
The digital campaign began September 14 and features video messages from children who would like their loved ones to stop smoking. Accompanying these online videos are television spots that will run during commercial breaks from popular shows. Here’s an example of a spot that will air during the very popular soap, “Coronation Street”:‘
“Hi Mum, I know you’re watching Coronation Street. I don’t want you to smoke because I don’t want you to go through what your mum went through. Because it will just make me really, really sad and because I don’t want you to die. I don’t know what I would do without you”.
Fridays are about to get even sweeter for all the chocolate lovers. Starting tomorrow you can visit the Cadbury Crunchie website www.getthatfridayfeeling.com and if you’re one of the first 500 people to enter their details you can receive a free Crunchie bar. The giveaway runs every Friday until October 30.
Cadbury created the promotion in hopes of increasing the visibility of the brand in the digital space.
