‘SM News’ Archives
Gone Google’s Way
‘Gone Google’ ad campaign goes global VentureBeat 3 days ago It looks like Google is happy with the initial response to its “Gone Google” campaign, where it uses simple white billboards to try to recruit more companies to its Google Apps online software. The campaign started in August, with the posting of billboards in Boston, [...]
Big Brother is Watching
CIA company buys stake in social media firm October 20, 2009 — 6:08pm ET | By Judi Hasson Never say the CIA isn't smart. The agency is very smart, and it sure is recognizing the value of social media. Not to miss out on a trend, America's spy agency just purchased a piece of a company that specializes [...]
The Resurrection of David Ogilvy
DMA US '09 - OgilvyOne revives David Ogilvy for campaign to 'reinvent direct marketing in the digital age' SAN DIEGO - WPP-owned OgilvyOne Worldwide has launched a mobile-accessed video of its iconic founder David Ogilvy extolling the virtues of direct marketing DMA US '09 - OgilvyOne [...]