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	<description>Tomorrow&#039;s Marketing Today</description>
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		<title>Ode To Joy</title>
		<link>http://www.digitalnxt.com/?p=166</link>
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		<pubDate>Sun, 09 May 2010 15:11:47 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[china]]></category>
		<category><![CDATA[Coca-Cola]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Expo]]></category>
		<category><![CDATA[Shanghai]]></category>

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		<description><![CDATA[Muhtar Kent, the Chairman and CEO of The Coca-Cola Company will be attending the opening of the 2010 World Exposition in Shanghai to further reaffirm the company’s long-term ($2Billion US) commitment to China. Now that’s a lot of caffeine. Expo visitors are invited to the Coca-Cola Happiness Factory where the tag, “A World Refreshed with [...]]]></description>
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		<title>Zappos is on a Social Media Roll</title>
		<link>http://www.digitalnxt.com/?p=157</link>
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		<pubDate>Wed, 21 Oct 2009 19:32:31 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[CEO]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[shoes]]></category>
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		<description><![CDATA[Zappos gets savvy with social media Jaikumar Vijayan 19.10.2009 kl 15:18 &#124; IDG News Servic Zappos gets savvy with social media Jaikumar Vijayan 19.10.2009 kl 15:18 &#124; IDG News Service As a fast-growing online retailer of shoes and other apparel, Zappos.com is a power player when it comes to using social media such as Facebook [...]]]></description>
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		<title>Gone Google&#8217;s Way</title>
		<link>http://www.digitalnxt.com/?p=145</link>
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		<pubDate>Wed, 21 Oct 2009 18:57:11 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[SM News]]></category>
		<category><![CDATA[global]]></category>
		<category><![CDATA[integrated campaign]]></category>
		<category><![CDATA[search engine]]></category>

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		<description><![CDATA[  ‘Gone Google’ ad campaign goes global VentureBeat  3 days ago It looks like Google is happy with the initial response to its “Gone Google” campaign, where it uses simple white billboards to try to recruit more companies to its Google Apps online software. The campaign started in August, with the posting of billboards in [...]]]></description>
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		<title>Shaq-A-Claus</title>
		<link>http://www.digitalnxt.com/?p=139</link>
		<comments>http://www.digitalnxt.com/?p=139#comments</comments>
		<pubDate>Wed, 21 Oct 2009 18:35:04 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[Social Responsibility]]></category>

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		<description><![CDATA[Toys&#8221;R&#8221;Us And Shaquille O&#8217;Neal Team Up This Holiday Season To Help Nation&#8217;s 14 Million Needy Children During Toys for Tots Campaign Tue Oct 20, 2009 5:00am EDT   WAYNE, N.J., Oct. 20 /PRNewswire/ &#8212; To help bring toys &#8211; and smiles &#8211; to America&#8217;s neediest children, today Toys&#8221;R&#8221;Us, Inc. announced it has teamed up with four-time NBA [...]]]></description>
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		<title>Create Your Own Comic Book</title>
		<link>http://www.digitalnxt.com/?p=135</link>
		<comments>http://www.digitalnxt.com/?p=135#comments</comments>
		<pubDate>Wed, 21 Oct 2009 18:10:56 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[comics]]></category>
		<category><![CDATA[create your own]]></category>
		<category><![CDATA[heros]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[prizing]]></category>

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		<description><![CDATA[Cisco launches online comic contest   Kate Maddox Story posted: October 20, 2009 &#8211; 2:12 pm EDT San Jose, Calif.—Cisco Systems this month introduced a contest as part of its “The Realm” campaign for security solutions, allowing users to create their own online comic episodes. “The Realm” online campaign, created by Ogilvy &#38; Mather, Los [...]]]></description>
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		<title>Big Brother is Watching</title>
		<link>http://www.digitalnxt.com/?p=128</link>
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		<pubDate>Wed, 21 Oct 2009 17:39:00 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[SM News]]></category>
		<category><![CDATA[CIA]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[social]]></category>

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		<description><![CDATA[              CIA company buys stake in social media firm October 20, 2009 — 6:08pm ET &#124; By Judi Hasson Never say the CIA isn&#8217;t smart. The agency is very smart, and it sure is recognizing the value of social media. Not to miss out on a trend, America&#8217;s spy agency [...]]]></description>
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		<title>Bacardi Parties Island Style</title>
		<link>http://www.digitalnxt.com/?p=123</link>
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		<pubDate>Wed, 21 Oct 2009 16:41:09 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[alcohol]]></category>
		<category><![CDATA[integrated campaign]]></category>
		<category><![CDATA[island]]></category>
		<category><![CDATA[party]]></category>

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		<description><![CDATA[The world’s favorite rum Bacardi launched a new global multi-media advertising campaign, entitled “Spirit of Bacardi”, with the first execution called “Island.” The campaign celebrates the optimism, warmth and the pioneering attitude of Bacardi rum. The campaign will feature a TV platform, out-of-home advertising, digital, cinema and print and strong promotional support&#8230; Read the entire [...]]]></description>
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		<title>National Geographic: &#8216;Live Curious&#8217;</title>
		<link>http://www.digitalnxt.com/?p=116</link>
		<comments>http://www.digitalnxt.com/?p=116#comments</comments>
		<pubDate>Wed, 21 Oct 2009 16:28:32 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[national]]></category>

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		<description><![CDATA[National Geographic Channel U.S. and National Geographic Channels International Roll Out First-Ever Global Tagline: &#8216;Live Curious.&#8217; WASHINGTON, Oct. 21 /PRNewswire/ &#8212; National Geographic Channel U.S. (NGC) and National Geographic Channels International (NGCI) announced their first ever global tagline &#8220;Live Curious&#8221; and brand campaign.  This effort will be rolled out between November 15, 2009, and March [...]]]></description>
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		<title>The Resurrection of David Ogilvy</title>
		<link>http://www.digitalnxt.com/?p=97</link>
		<comments>http://www.digitalnxt.com/?p=97#comments</comments>
		<pubDate>Wed, 21 Oct 2009 15:13:03 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[SM News]]></category>
		<category><![CDATA[advertising]]></category>
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		<category><![CDATA[Ogilvy]]></category>
		<category><![CDATA[revival]]></category>

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		<description><![CDATA[  DMA US &#8217;09 &#8211; OgilvyOne revives David Ogilvy for campaign to &#8216;reinvent direct marketing in the digital age&#8217;   SAN DIEGO &#8211; WPP-owned OgilvyOne Worldwide has launched a mobile-accessed video of its iconic founder David Ogilvy extolling the virtues of direct marketing                 DMA US &#8217;09 &#8211; [...]]]></description>
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		<title>Anti-Smoking Message From Children</title>
		<link>http://www.digitalnxt.com/?p=92</link>
		<comments>http://www.digitalnxt.com/?p=92#comments</comments>
		<pubDate>Wed, 30 Sep 2009 20:40:47 +0000</pubDate>
		<dc:creator>Lorelei</dc:creator>
				<category><![CDATA[Social Responsibility]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Anti-smoking]]></category>
		<category><![CDATA[children]]></category>

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		<description><![CDATA[Kids are greatly affected by smoking. Using this insight the the Department of Health (London, England) has developed a anti-smoking campaign by highlighting concerns coming directly from affected children. The digital campaign began September 14 and features video messages from children who would like their loved ones to stop smoking. Accompanying these online videos are television [...]]]></description>
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