Archive for October, 2009
Zappos is on a Social Media Roll
Zappos gets savvy with social media Jaikumar Vijayan 19.10.2009 kl 15:18 | IDG News Servic Zappos gets savvy with social media Jaikumar Vijayan 19.10.2009 kl 15:18 | IDG News Service As a fast-growing online retailer of shoes and other apparel, Zappos.com is a power player when it comes to using social media such as Facebook and Twitter [...]
Gone Google’s Way
‘Gone Google’ ad campaign goes global VentureBeat 3 days ago It looks like Google is happy with the initial response to its “Gone Google” campaign, where it uses simple white billboards to try to recruit more companies to its Google Apps online software. The campaign started in August, with the posting of billboards in Boston, [...]
Shaq-A-Claus
Toys"R"Us And Shaquille O'Neal Team Up This Holiday Season To Help Nation's 14 Million Needy Children During Toys for Tots Campaign Tue Oct 20, 2009 5:00am EDT WAYNE, N.J., Oct. 20 /PRNewswire/ -- To help bring toys - and smiles - to America's neediest children, today Toys"R"Us, Inc. announced it has teamed up with four-time NBA [...]
Create Your Own Comic Book
Cisco launches online comic contest Kate Maddox Story posted: October 20, 2009 - 2:12 pm EDT San Jose, Calif.—Cisco Systems this month introduced a contest as part of its “The Realm” campaign for security solutions, allowing users to create their own online comic episodes. “The Realm” online campaign, created by Ogilvy & [...]
Big Brother is Watching
CIA company buys stake in social media firm October 20, 2009 — 6:08pm ET | By Judi Hasson Never say the CIA isn't smart. The agency is very smart, and it sure is recognizing the value of social media. Not to miss out on a trend, America's spy agency just purchased a piece of a company that specializes [...]
Bacardi Parties Island Style
The world’s favorite rum Bacardi launched a new global multi-media advertising campaign, entitled “Spirit of Bacardi”, with the first execution called “Island.” The campaign celebrates the optimism, warmth and the pioneering attitude of Bacardi rum. The campaign will feature a TV platform, out-of-home advertising, digital, cinema and [...]
National Geographic: ‘Live Curious’
National Geographic Channel U.S. and National Geographic Channels International Roll Out First-Ever Global Tagline: 'Live Curious.' WASHINGTON, Oct. 21 /PRNewswire/ -- National Geographic Channel U.S. (NGC) and National Geographic Channels International (NGCI) announced their first ever global tagline "Live Curious" and brand campaign. This [...]
The Resurrection of David Ogilvy
DMA US '09 - OgilvyOne revives David Ogilvy for campaign to 'reinvent direct marketing in the digital age' SAN DIEGO - WPP-owned OgilvyOne Worldwide has launched a mobile-accessed video of its iconic founder David Ogilvy extolling the virtues of direct marketing DMA US '09 - OgilvyOne [...]