DMA US ’09 – OgilvyOne revives David Ogilvy for campaign to ‘reinvent direct marketing in the digital age’
SAN DIEGO – WPP-owned OgilvyOne Worldwide has launched a mobile-accessed video of its iconic founder David Ogilvy extolling the virtues of direct marketing
DMA US ’09 – OgilvyOne revives David Ogilvy for campaign to ‘reinvent direct marketing in the digital age’
SAN DIEGO – WPP-owned OgilvyOne Worldwide has launched a mobile-accessed video of its iconic founder David Ogilvy extolling the virtues of direct marketing.
By Noelle McElhatton, marketingdirectmag.co.uk, 21 October 2009, 10:57am
he video campaign was timed to coincide with this week’s DMA US annual convention in San Diego, California. It is part of what OgilvyOne calls ‘a movement’ entitled ‘re:direct’ that aims to reinvent direct marketing in the digital age and “reassert creativity at its core”…