Posts Tagged ‘integrated campaign’
Gone Google’s Way
‘Gone Google’ ad campaign goes global VentureBeat 3 days ago It looks like Google is happy with the initial response to its “Gone Google” campaign, where it uses simple white billboards to try to recruit more companies to its Google Apps online software. The campaign started in August, with the posting of billboards in Boston, [...]
Bacardi Parties Island Style
The world’s favorite rum Bacardi launched a new global multi-media advertising campaign, entitled “Spirit of Bacardi”, with the first execution called “Island.” The campaign celebrates the optimism, warmth and the pioneering attitude of Bacardi rum. The campaign will feature a TV platform, out-of-home advertising, digital, cinema and [...]